What is Lead Retrieval? It is in the best interest of exhibitors, attendees, show organizers and registration contractors to utilize lead capture systems.
Using lead capture systems generates a positive return on investment for each of these event stakeholders:
Exhibitors invest time and money at an event. Lead retrieval provides critical information that enables exhibitors to quickly identify their best prospects.
Attendees are far more likely to receive the information they want in a timely manner when exhibitors use a trade show badge scanner or a mobile app. These systems provide show organizers with information that allows them to monitor their educational sessions in real-time (attendee tracking). It also provides them with critical marketing data to assist in selling exhibit space and sponsorships at future events.
The ability to follow-up on tradeshow leads is dictated by the manner in which the leads are collected. If your “system” is to ask for a business card on the back of which you make a few notations, you will have a lot of key entry to do and you will have to work on assumptions for which there may be no foundation.
One important benefit of electronic lead management is its ability to attach qualifiers to each of your leads. Some systems contain a limited number of fixed qualifiers, such as “hot lead,” “send salesman,” ‘send literature” etc. Not everyone at a trade show is a prospect. Gathering critical information about each potential customer’s needs will make your post-show lead follow-ups more effective.
Business cards are simply not good enough. Not if you drop them, or lose them or never input the info into your CRM (Customer Relashonship Manager). Additionally, lead retrieval captures attendees full registration data – this is much more info than what is on a business card. It includes purchasing authority, buying timeline, company size as well as other useful data.
Companies exhibit at shows to gather leads – manage those leads in a quick, digital way using an electronic or mobile system. Using a lead capture system you will never lose a lead by dropping a business card and salespeople back at the office can follow up on leads before the show even ends. Leads should have qualifiers and notes for better targeting. Because it’s digital, there’s no manual entry of cards and offers exhibitors easy database upload after the show.
Get the easiest to use most cost effective lead captuing solutions into the hands of your exhibitors (They will love you for for it!) Show management can add lead retrieval services to their event at NO COST Qleads solutions are extremely easy to use while offering the latest technology to your exhibitors / vendors. We can help you (show management) add lead retrieval services to your conferences without incurring any costs what so ever. Unlike a lot of suppliers we will provide our services to smaller events (they do not have to be large industry events). We will help you add the lead retrieval services that the bigger shows offer their exhibitors. You can add a better level of technology while offering your exhibitors lower prices.
Over 63% of trade show leads fail because sales follow-up is too late! Companies invest an exorbitant amount of money, time, and resources in trade shows. Business leaders hold sales and marketing departments accountable and responsible for generating a return on the investment made in trade shows. With marketing dollars being finite and marketing investment being heavily scrutinized, it is more important now than ever to drive revenue results out of the trade show. Simply coming back to the office with a handful of business cards is simply no longer good enough for an exhibitor. Exhibitors need to be coming back to the office with leads that are qualified to their requirements i.e. products, staff, categories and follow-up actions. Adding Qleads lead retrieval services to your event provides an invaluable sales, and marketing tool for your exhibitors to take advantage of.
Our lead retrieval service and solutions: - Multiple flexible options available for both exhibitors and show management - Easy to use Stadard or Custom lead qualifers - Easy to use badge scanner solutions (if it’s too complicated it is NOT a good exhibitor tool) - Real time monitoring options available for show management (see how your exhibitors are doing LIVE) - Very long battery life (no charging for several days) - Name badges with: RFID, barcode or even magnetic stripe (Yes QR Codes as well) - We can help show management add lead retrieval services to their event at absolutely no cost to them - No event is too small or too big - Friendly onsite exhibitor support (NOT just a “PLEASE CALL IF YOU HAVE AN ISSUE" note at a desk?) - We walk around during the show to see how exhibitors are doing. - Why make your exhibitors pay more for inferior technology and service?
With Qleads lead retrieval you do not have to leave the conference with a handful of business cards with scribbled notes on the back. Simply scan the barcode that is on all attendee badges and, you have electronically captured their information in your scanner or smart phone. Qleads lead retrieval enables you to return to your office with all of your qualified leads waiting for you in your e-mail in box (Excel format). This saves time, money and ensures your valuable leads have a chance of being converted to sales or strategic partnerships.
Take it a step further and add custom qualifier follow-up codes to your badge scanner. You can add: your product and or service names, sales reps, action codes, and more. When your leads are sent to you after the show (in Excel format), they will be qualified and ready to properly follow up on. This immediate follow up on pre-qualified leads will optimize your investment and participation in the event. Lead retrieval is the next best investment an exhibitor can make after purchasing your exhibit space. All of our badge scanners are mobile and DO NOT require electricity.
Option 1: THE TOUCH Our mobile touch screen color display badge scanner lets you navigate like the iPhone. Add custom notes to your leads by using the virtual keyboard. Add the lead qualifiers option below and simply touch the display to add qualifiers to your scanned leads. No electrical required in your booth, battery will last the duration of the conference.
Option 2: BLACK & YELLOW Handheld mobile scanner that provides exhibitors with the freedom to move around their exhibit to scan attendee’s badges. It comes with (10) standard attendee qualifiers. It had a B&W LCD display to view scanned info. No electrical required in your booth, battery will last the duration of the conference.
Option 3: THE MINI Our smallest lightest badge scanner. Comes with a lanyard to hang the unit around your neck. With one button operation simply push and scan the badge. Custom lead qualifiers can be added via a scan sheet. Simply scan the badge then the qualifier barcodes you want, and that's it. A fast convenient lead retrieval solution.
Option 4: MOBILE APP Our smart App allows attendees to see real-time results after scanning the barcode on an attendees badge using their iOS or Android smart device (download of App required). The registration database is uploaded to the secure Qleads online so that exhibitors can automatically view the data in the Qleads App after scanning an attendees badge. Custom lead qualifiers can be added by exhibitor at anytime as well as lead notes taking. E-mails with lead data can be automatically sent to other individuals. All lead data available to show management / exhibitors at any time during the show. Captures leads even without an internet connection.
Option 5: LEADLINK Use your own iPhone, Android, Blackberry or iPad to capture leads via the attendee ID that is printed on the attendee badge. You can also add any number of custom lead qualifiers and make custom notes. All your data is sent to our secure online server where we then reconcile it against the registration data and send you a final Excel lead list after the show. There is NO limit to the number of people in your booth that can capture leads using their smart phone or tablet device - NO extra cost per user. Requires internet access on your handheld device (3G+ or Wi-Fi). Leads are captured via typing into the (3-4) digit badge ID number (very quick and easy). No Software to install on your device. This solution uses very minimal data when using a mobile data plan.